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most wine tasting is done double blind. that is, the wine tasters don't know the brand of the wines they are tasting.
美国有一次做酒评,也是盲测。
结果众位专家评出来的最好的酒是5美元(忘记是不是1美元了。)一瓶的葡萄酒。
这说明什么?
盲听太不科学了!
the most recent research, published in the wall street journal a month or so back, on wine tasting is that when done double blind, expert wine tasters couldn't tell expensive wines from inexpensive wines (from a few dollars a bottle to a few thousand dollars a bottole).
when done sighted, ie, the wine tasters were told of the wine's prices, the same expensive wines suddenly taste much better than the same inexpensive wines to the same wine tasters.
do you know why? |
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